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Towards Digital Sustainable Practices

A co-speculative study of environmentally sustainable digital futures — investigating how students understand the carbon footprint of their everyday digital behaviour, and what design can do about it.

EntanglementTransition DesignDesign EthnographyCo-speculation
SUBJECTS8 respondents
TIMELINE5 months
ROLEInterviewer / recruiter / designer
METHODSRecruitment, semi-structured interviews, design probes, co-speculative workshop

Problem & goal

In the context of the global climate crisis, this project explores the relationship between digital practices and sustainability — focusing on the often-overlooked carbon footprint of everyday digital behaviour. Drawing on Social Practice Theory and Self-Determination Theory, we set out to understand how students perceive the environmental impact of their digital lives.

How might designers open up environmentally sustainable digital futures — by exploring students' awareness of their digital carbon footprint, co-speculating with them about alternative practices, and translating the findings into insight the design community can act on? The aim: help designers embed sustainability into everyday digital culture, so sustainable behaviour becomes part of how people use technology day to day, not an afterthought.

Process

01

What?

Interviewer / recruiter / designer
  • Recruited students in higher education — second-generation digital natives, chosen for how deeply digital tools are woven into their daily routine.
  • Ran eight semi-structured interviews: prepared questions paired with room to follow unexpected threads, giving comparable data across participants alongside genuinely new insight.
  • Synthesised the interviews into a shared mind map, then coded transcripts and journal entries by hand to surface recurring themes.
  • Three themes emerged: the gap between utilitarian and hedonistic use, how people perceive their own data consumption, and how aware they actually are of their digital carbon footprint.
02

What if?

Designer / participant / interviewer
  • Reshaped the interview insights into "what if" questions — the seed for a set of design interventions meant to extend the interviews rather than replace them.
  • Built four probe kits, each with five take-home assignments completed over a week by four of the eight respondents, surfacing everyday attitudes toward their digital carbon footprint.
  • Ran a co-speculative workshop that doubled as a probe debrief and a collaborative space: participants and designers split into two groups to build speculative scenarios for a more sustainable digital future, then reconvened to elaborate on each other's ideas — through telling, making, and enacting.
03

How might we?

UX designer / UX researcher
  • Revisited the mind maps from earlier phases and aligned individual readings into one coherent picture of what had been learned.
  • Identified systemic, social, and motivational dimensions shaping how students understand their own digital practices.
  • Distilled those dimensions into eight concrete guidelines for other UX designers working on sustainable digital futures.
Shape practices through visibility Bridge motivational gaps Consider systemic factors Encourage collective action

Guidelines

Eight guidelines for designers, grouped under the themes above.

01 / VISIBILITY

Educate users on impact

Embed informational cues into interfaces — a real-time indicator of the carbon cost of streaming or storage — kept intuitive enough that people feel capable of understanding and managing their own footprint.

02 / VISIBILITY

Intuitive sustainable defaults

Make energy-saving modes, data minimisation, and offline-first options the default, so the sustainable path is also the easiest one.

03 / VISIBILITY

Foster reflective habits

Usage analytics and habit trackers that people can customise to their own goals — reflection as a feature, not a lecture.

04 / MOTIVATION

Normalise sustainability

Reframe mindful streaming and selective data use as modern and aspirational, not restrictive.

05 / MOTIVATION

Challenge "always-on" norms

Promote intentional disconnection and slower digital interaction as a cultural value, not a compromise.

06 / COLLECTIVE

Build community around it

Let people see and celebrate the cumulative impact of their choices alongside others working toward the same goal.

07 / SYSTEMIC

Resource-conscious systems

Prioritise energy efficiency and minimise data-storage waste at the platform level, with agentive actions users can take part in.

08 / SYSTEMIC

Low-carbon data practices

Automatic deletion of unused files, compression by default, customisable to fit personal sustainability goals.

Reflection

The clearest lesson from this project: sustainability in digital design isn't just an interface problem. It sits across systemic infrastructure, social norms, and individual motivation at once — and a guideline only lands if it speaks to all three.

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